Terms & Conditions

Effective October 30, 2026 · Last updated October 30, 2026

These terms deserve a careful read. They include an arbitration clause and class-action waiver, and explain that Gingivara is not a dental or medical provider.

1 Acceptance of these terms

These Terms & Conditions ("Terms") are a binding agreement between you and Gingivara, a brand of The Nelson M Group LLC ("Gingivara," "we," "us"). They govern your use of gingivara.com and related services, for example email and text-message programs (the "Services"). By using the Services or submitting a form, you agree to these Terms, our Privacy Policy, and, if you opt in to texts, our SMS Terms. If you do not agree to them, you should not use the Services.

2 What Gingivara is, and is not

Gingivara is an information service. We publish general, plain-language information about oral health, dental care basics, and ways to save on dental care, and let visitors opt in to related updates. We do not provide dental care, give quotes or prices for treatment, match people with dentists, or refer people to providers, and we will not share your details with dental offices, insurers, or other partners.

• Decisions about dental care are yours. Reading our content does not obligate you to do anything.
• Your own dentist, not Gingivara, examines you, explains the risks, benefits, and costs of any treatment, and is responsible for your care.
• Costs, coverage, and savings vary by person, plan, and location. We will not guarantee that you will save any amount, qualify for any program, or get any particular result.

3 Eligibility

You need to be 18 or older, located in the United States, and able to form a binding contract before using the Services, and the information you submit must be your own or that of a person who authorized you to submit it.

4 Your information and accuracy

Please keep the details you give us correct and current. Enter a mobile number only if you own it or are authorized to use it. If your number changes or is reassigned, please reply STOP from the old number or contact us so that we do not message someone else.

5 Communications and text-message consent

By opting in, you agree that we may reach you by email and, where you check the relevant boxes, by automated text messages as described in the SMS Terms. Consent to texts is optional, is not a condition of purchase or of using the Services, and may be withdrawn at any time by replying STOP. Message frequency varies. Message and data rates may apply. Reply HELP for help.

6 Text messaging: rates, frequency, STOP and HELP

Message and data rates may apply. Message frequency may vary (up to about 8 messages a month, depending on the topics you choose). Text START to join at 877-550-1064, or opt in with the form on our Get Started or text updates page. Consent is not a condition of purchase or of using the Services.

• STOP: Reply STOP to any message to opt out (STOPALL, UNSUBSCRIBE, CANCEL, END and QUIT also work). You will get one confirmation text and then no more messages.
• HELP: Reply HELP to any message for help, or contact us by email at [email protected] or by phone at 877-550-1064.

Mobile information and opt-in data are not sold or shared with third parties or affiliates for marketing or promotional purposes. See the Privacy Policy and SMS Terms.

Our text-message number is 877-550-1064.

7 Acceptable use

The these are prohibited: (a) submitting false or misleading data, or information about someone else without authority; (b) unlawful, fraudulent, or abusive use of the Services; (c) disrupting the Services or attempting unauthorized access; (d) using bots or automation to submit forms; (e) copying, scraping, or reselling our content without permission; and (f) impersonating a person or entity. Breaking these rules may lead us to suspend or end your access.

8 Third-party organizations and links

Organizations, programs, and products mentioned on or linked from the Services (for instance public health resources, dental schools, or clinics) belong to third parties. We endorse no product, plan, or provider, and we take no responsibility for the conduct, content, or outcomes of any third party. Your relationship with a dentist or plan is between you and them.

9 Intellectual property

The Services, including the Gingivara name, logo, text, graphics, and design, are owned by us or our licensors and covered by intellectual property laws. Your license to view and use the Services is limited, revocable, non-exclusive, and non-transferable, and is for personal, non-commercial purposes. Site photographs are used under their respective free-use licenses.

10 Disclaimers

Services and content are delivered "as is" and "as available," and we disclaim every express or implied warranty, including merchantability, fitness for a particular purpose, accuracy, and non-infringement. Uninterrupted, error-free, or secure service is not warranted, and neither is the delivery or timeliness of any message.

Gingivara does not supply medical advice, and makes no representation about any dental treatment, plan, price, savings amount, or health outcome.

11 Limitation of liability

As far as the law allows, gingivara and The Nelson M Group LLC, and their members, managers, officers, employees, and agents, will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, data, or goodwill, arising from or related to your use of (or inability to use) the services, or from any dental care decision you make or do not make. Our total liability for any claim relating to the services will not exceed one hundred U.S. dollars ($100).

Not every jurisdiction allows these limitations, and some of them may therefore not apply to you. No provision of these Terms limits liability where the law forbids limiting it.

12 Indemnification

You will indemnify and hold harmless The Nelson M Group LLC and its affiliates and personnel for any claims, damages, and expenses, including sensible attorneys' fees, resulting from your violation of these Terms, misuse of the Services, or provision of a phone number or other information you were not authorized to give.

13 Disputes, governing law, and arbitration

Informal resolution first. Before you file any claim, reach us at [email protected] and give us a 30-day window to try to settle it.

Binding arbitration. Disputes between you and Gingivara or The Nelson M Group LLC that arise out of or relate to these Terms or the Services (other than small-claims matters and injunctive-relief claims for intellectual-property misuse) will go to final and binding individual arbitration with the American Arbitration Association under its Consumer Arbitration Rules. The venue is your county of residence, or video or phone if you prefer. The arbitrator may give the same individual relief a court could, and a court of competent jurisdiction may enter judgment.

Class-action waiver. Where the law allows, you and Gingivara each agree that claims will be brought only individually, and not as a plaintiff or class member in a class, collective, or representative action.

Opt-out. To opt out of arbitration within 30 days of first accepting these Terms, email [email protected] and include "Arbitration Opt-Out" as the subject, along with your name and mobile number.

Governing law. These Terms are governed by the laws of the state in which The Nelson M Group LLC has its principal place of business, without regard to conflict-of-law rules, and the Federal Arbitration Act. Subject to the arbitration clause, the state and federal courts located in that state have exclusive jurisdiction.

14 Termination

You may stop using the Services at any time, and may opt out of messages by replying STOP. At our discretion we can suspend or terminate access, including for violations of these Terms. Provisions that are meant to outlast termination (disclaimers, limitation of liability, indemnification, and disputes among them) will do so.

15 Changes

Updates to these Terms will be posted with a new "Last updated" date. Using the Services after the effective date means accepting the updated Terms. If a change is material, we will notify you as required by law.

16 General

These Terms, the Privacy Policy, and the SMS Terms make up the whole agreement between you and us on this subject. An unenforceable part does not affect the remainder, and our not enforcing a provision is not a waiver of it. You may not assign these Terms without our consent. We may assign them in connection with a merger or sale of the business.

17 Contact us

Questions about these Terms? You can reach us by mail, email, phone, our online contact form, or by replying HELP to any text: